got swag?

ok, now that my most recent writing deadline is behind me (quick tip: check out the shondes my dear one, sharon jones + the dap kings new one, and the mynabirds for some kickass new tunes – all new releases due to hit the streets in the next few months), back to the business of art + craft.

last night, the new orleans craft mafia had our monthly meeting and we spent a lot of time talking about our co-sponsorship and participation of the upcoming alternative media expo. as a co-sponsor, one of the things we do for the AME is put together the swag bags that are given out FREE to the first 100 paid attendees. for those of you who don’t understand what a swag bag is, it’s basically a bag of freebies: product samples (cds, earrings, zines, etc.), promotional goodies (like stickers, buttons, keychains, etc. with company logos on them), or even coupons – all from local (and even some national!) indie businesses and/or non-profits. we provide a fashionable tote bag of some sort with our logo on it (which is great to use year-round for groceries and other shopping!), and then fill it with all the fun stuff mentioned above that we accumulate from our wide-reaching call for swag.

and so, speaking of which, i’m here today to reiterate that call for swag. i’m going to just cut and paste what mallory of miss malaprop wrote for us, below, but please, if you are a local indie biz or even an artist, band/musician, etc. that would like some free targeted promotion, consider contributing to our swag bags for the lucky AME attendees. last year, i made 100 tiny pieces of cardboard stencil art, stamped with my website address, as my contribution… and i’ll be doing the same thing again this year, i think. (either that or making my own DIY stickers to include – haven’t decided yet.) so if i can HAND MAKE something promotional to include, surely you can come up with a button, sticker, pen, magnet or even just print out a coupon for your biz. it’s not that hard and it’s a great opportunity to reach folks that actually support and spend their money on indie and local businesses. do it. do it now.

alternative media expo

The New Orleans Craft Mafia is proud to once again sponsor the Alternative Media Expo, presented by Antigravity Magazine.  The Alternative Media Expo ‘10 is scheduled for Saturday, April 17th from noon-6pm at the warehouse in the Contemporary Arts Center (900 Camp Street, New Orleans, LA), and will feature tons of exhibitors with comics, ‘zines, fashion, crafts, music, film, design, community activism and much more!

Admission is $5, and the first 100 paid attendees through the doors will receive swag bags courtesy of the New Orleans Craft Mafia: a reusable shopping bag filled with freebies and product samples from various indie businesses. These bags present a great opportunity to get the word out about your business, band, or organization. Vendors exhibiting at the Expo are also highly encouraged to participate in the swag bags and leave a lasting impression on visitors.

Get the word out to this diverse group of customers who seek to support independent businesses by including your product samples in these swag bags. Product samples may include, but are not limited to: CD/DVD samplers, comics and magazines, small jewelry or accessory samples, t-shirts, blank notecards or stationery, sample size soaps or cosmetics, gift cards, or other small samples of your products. If you choose to send in samples, we ask that you send a minimum of 25 samples.

Some swag suggestions include, but are not limited to: coupons, stickers, buttons, magnets, pens, etc. We ask that you do send actual swag items and not just promotional materials such as business cards or flyers. You may attach business cards, etc., to any donated swag, of course. (If we receive ONLY business cards or fliers from you, they will NOT be included in the swag bags.) If you are interested in sending in swag material, we ask that you send in the full amount of 100 items.

The deadline for sending in swag & samples is Wednesday, April 7, 2010. Items may be sent to:

New Orleans Craft Mafia swag bags
c/o Kerry Fitts
P.O. Box 791922
New Orleans, Louisiana 70179-1922

Those interested in dropping off samples and swag locally in New Orleans may bring them by UP/ Unique Products at 2038 Magazine Street during regular business hours (Monday-Saturday 11am-6pm, Sunday noon-5pm). Please make sure your items are marked as being for the New Orleans Craft Mafia / Alternative Media expo swag bags.

For more information on contributing to the swag bags, please email mallory [!AT]

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